Meet Martina Shenoda (Tina), an Egyptian woman founder who turned her lifelong passion for beauty into reality. From a young age, Martina was the go-to person for beauty tips, DIY recipes, and fragrance blends. After building a successful career as a software engineer, she realized her true calling still lived in the world of beauty.

In 2025, with a dream to merge creativity, community, and cosmetics, Martina launched Scents N’ Shades in Nashville. What began as a vision quickly transformed into a boutique brand that offers more than just products—it offers experiences. Every perfume, lip gloss, cream blush, and candle is handmade with intention, designed to reflect individuality and celebrate self-expression.

Every product is thoughtfully formulated with clean, minimal ingredients and is always cruelty-free—because we believe in beauty that feels as good as it looks.

Despite the challenges of starting a business from the ground up, Martina has been relentless in building a brand rooted in authenticity, inclusivity, and clean, cruelty-free beauty. Scents N’ Shades is now more than a product line—it’s a destination for women to create, customize, and celebrate beauty in their own way.

Martina’s story is a testament to following your passion, redefining the beauty experience, and paving the way for other women founders who dare to dream beyond boundaries

So whether you're here for a girls’ day, a milestone celebration, or simply to indulge in something special, Scents N’ Shades invites you to blend, pour, and design beauty that’s uniquely yours..

Our physical store is coming soon!

But you don’t have to wait—shop all your favorites online now and bring the Scents N’ Shades experience home.