Our Team
Martina (Tina) Shenoda
Founder | Creative Perfumer | Beauty Formulator | Passionate Maker
Ever since I was a teenager, I’ve had a deep love for beauty—especially the power of scent and color to express individuality. Growing up, I was the go-to person for beauty tips, DIY recipes, and product recommendations. But it wasn’t until years later, while working as a software engineer, that I realized my true passion still lived in the world of beauty.
In 2025, I decided to combine my love for creativity, cosmetics, and community by launching Scents N' Shades. I wanted to create more than just products—I wanted to offer an experience. That’s why every blush, gloss, candle, and fragrance is handmade with intention and designed to reflect your unique vibe.
I believe beauty should feel personal, fun, and approachable. Whether you’re customizing your own scent or blending your perfect shade of blush, I’m here to make sure it’s an experience you’ll never forget.
When I’m not formulating in the studio, I’m usually planning new workshop ideas, making content to educate others about beauty, or testing out fun ingredients with a coffee in hand.
Scents N’ Shades is a piece of my heart—and I can’t wait to share it with you.
Selvia Ayoub
Product Development & Operations Coordinator | Store Manager | Beauty Enthusiast
Selvia brings both heart and precision to Scents N’ Shades. With years of experience in retail management and a deep-rooted passion for beauty, she’s the perfect blend of organization and creativity.
At Scents N’ Shades, Selvia oversees product development and daily operations, ensuring every process runs smoothly and every product reflects our brand’s high standards. Her creativity extends beyond beauty—she plays a major role in shaping the aesthetic, design, and customer experience of our boutique.
With her warm personality, strong attention to detail, and dedication to excellence, Selvia helps bring our vision to life and makes every guest feel right at home. Whether she’s coordinating a launch or helping someone find their perfect scent, she makes every moment memorable.